Much like how men have sex on the brain? Like how they think of getting it on with every person from the girl walking down the street to the Playmate on their screensaver. Every 0.52 seconds of their lives? Yes, while the man in your life is licking his lips at the thought of a threesome with you and your best friend (I kid you not, this is the most popular male fantasy around say the statistics), your brain is going on dopamine overdrive with every 50 per cent sale you pass.
Research statistics, and yes, I am a big one for research given that there is always some research to justify any point you want to make, point out to the fact that the same areas of the brain light up when men think of sex, and when women think of shopping.
A survey involving 778 women aged 19 to 45 showed that seventy-four per cent of them think about shopping every minute.
Previous studies have claimed to support the widely-held belief that young men think about sex every 52 seconds, while the subject crosses some women’s minds only once a day.
In the latest survey by an online fashion magazine, two out of five women described themselves as shoe and bag “addicts”, while the thoughts of more than one in ten focused on accessories or make-up. On average, those surveyed spent at least 30 per cent of their annual income on clothes.
“People think about things which bring them pleasurable feelings. The pleasure is usually in the anticipating and planning,” psychologist Jane Prince of the University of Glamorgan said.
“But so many women displaying this level of preoccupation, thinking about something once a minute, would indicate widespread addictive behaviour,” she stressed.
Perhaps the most troubling aspect of the poll for men was that half of women surveyed said they preferred going to the market to spending time with their partner, and nearly as many acknowledged that they kept their shopping escapades secret from their partner to hide their level of spending.
So basically, I am a high sexual being, I would say. Given that I get withdrawal symptoms if I dont shop for at least one item of miniscule value per day, and have to run hands shaking, credit card held aloft, and shelves been ransacked in pillage manner that would put the Mongols to shame. And yes, the last part too, of huge handbags being pressed into service, to conceal spoils of shopping rampages when one slinks into the house, and hidden carefully in lingerie drawer that being the one sure place, the husband will never care to riffle through (says a lot about the current state of body shape, doesnt it, with extra control double support, tummy control and Nasa designed gravity defying, crane hoisting level of perfection innerwear that no one wants to get into), to be removed slowly and surreptiously and passed off as old item of clothing. Okay okay, I kid no one, but hell, I try. The man definitely notices when the clothes in the cupboard jump out and attack me everytime I dare open the door, and wonders how the pile of clothes never seem to shrink. And how the bags mate and produce offspring. And how the shoes are a tribute to the every growing population of India.
But what to do? Its such a thrill to hunt down the greatest bargains (I have a rule, I never shop at full price, it has to be discount stores or sales for me, small solace to my burgeoning guilty conscience), to sniff out a pair of shoes available at a throwaway rate to realise that they are fabulous mega brand that you could only dream of owning. Of buying a top at export surplus store because you really really liked the fabric, and take it home to realise, like a total tweet, you have picked up a MNG original for Rs 150.
Its the chase, the chase, like any man would agree, the thrill of the chase is what adds to the pleasure. Why else would I torture myself traipsing through industrial sheds, to find discount stores tucked away shyly in corners far from the public gaze.
The moral of the story: When you want your mans undivided attention, away from the F1, away from IPL, and away from Euro 2008, promise him action like he’s never had before. Its much easier for him. All he needs to do to get you in the mood is promise to take you shopping. Guaranteed to get you in the mood better than candles and soft music and champagne and chocolates. Keep that credit card handy girls, you owe it to spice up your love life.