Cleaning up the culture of littering

The blog has seen a hiatus of sorts for quite sometime, a little intentional, a little because I really had nothing to say and was all out of words and needed to catch my breath a bit and get my words back, and because, well, honestly, I was getting a trifle bored with blogging. Been there, done that, worn the t-shirt.

Today, I felt I had something to say and decided, by God, I would say it. I have been saying this in bits and pieces, but today is going to be an all out, guns at dawn kind of effort. The Clean India Swach Bharat movement launched today. In troth, I am delighted. I am all for it. I hope it goes beyond the hyperbole and the photo ops and infiltrates down into our consiousness as citizens of our country that we and only we can keep our surroundings clean, and for that first, we must take pride in our surroundings. And by extension, we must treat our surroundings and our country the way we treat our homes, by being fastidious about keeping it clean.

As a swim parent, I accompany the offspring to many a swim meet and find that the culture of littering is all pervasive. Parents will lovingly feed their child a banana and casually drop the peel down to the floor next to them. Carboplus will be given to their offspring to help them with that extra boost of energy before a race, and the empty tetrapacks discarded on the ground. Boiled eggs shelled and fed, with the shells tossed casually into a corner. One memorable moment was when I actually told a parent sitting in front of me creating a person high pile of litter next to her to cease and desist and got told to mind my own business or clean it up myself if I was so concerned. And this lady was togged out with Gucci bag and Chanel sunglasses.

Another time I told a boy, who was casually throwing the wrappers of everything he was ingesting on the floor at a swim meet to pick himself up and take it to the dustbin few steps away, and was told clearly, “That is not my job, that is the cleaner’s job.” This is a boy who is driven around in a BMW.

How do you teach children not to litter when they learn that cleaning up is not their job. That they are not responsible for the cleanliness of the space around them. That it is demeaning to them to clean up behind them. How do you tell a grown adult that he or she must not litter? That littering reveals how narrow their minds are. That public calling out for their littering a public space means nothing to them, because there are no serious ramifications for littering–no steep fines unlike other countries, where they behave and keep their litter to themselves because they know that they will be hauled up if they do.

There is no shame in cleaning up after oneself. There is no shame in telling someone to pick up their litter. But there is shame in being a people who donot care about their surroundings and are willing to live in filthy surroundings because they will not speak out, or will not maintain basic civic sense. That is what we need to clean up first, the mindset, the mindset of indifference to our surroundings, the lack of a sense of ownership of public spaces, the attitude that makes us believe we demean ourselves if we pick up litter. That is what needs the broom.


About Kiran Manral

Kiran Manral is a writer and major social media influencer. After quitting her full-time journalist’s job when her son was born, Kiran became a mommy blogger on the internet, with a remarkably original voice. She was a journalist at The Asian Age, The Times of India, features editor Cosmopolitan, India Cultural Lead and Trend spotter at Gartner Iconoculture US, Senior Consultant at Vector Insights, Ideas Editor, SheThePeople.TV. Kiran is currently a celebrated author and an independent research and media consultant. She was shortlisted for the Femina Women Awards for Literary Contribution in 2017. The Indian Council of UN Relations (ICUNR) supported by the Ministry of Women and Children, Govt of India, awarded her the International Women’s Day Award 2018 for excellence in the field of writing. In 2021 she was awarded the Womennovator 1000 Women of Asia award. In 2022, she was named amongst the 75 Iconic Indian women in STEAM by Red Dot Foundation and Beyond Black, in collaboration with the Office of the Principal Scientific Advisor, Government of India, and British High Commission, New Delhi. Her novella, Saving Maya, was long-listed for the 2018 Saboteur Award, supported by the Arts Council of England in the UK. Her novels 'The Face At the Window’ and ‘Missing, Presumed Dead were both long-listed for Jio MAMI Word to Screen, and ‘The Face at the Window’ was showcased at the South Asian Film Festival 2019. The Kitty Party Murder was shortlisted for the Popular Choice award at the 2021 JK Papers TOI AutHER awards. Her other books include The Reluctant Detective, Once Upon A Crush, All Aboard, Karmic Kids-The Story of Parenting Nobody Told You, A Boy’s Guide to Growing Up, True Love Stories, 13 Steps to Bloody Good Parenting, Raising Kids with Hope and Wonder in Times of a Pandemic and Climate Change, More Things in Heaven and Earth and Rising: 30 Women Who Changed India. She also has published short stories in various magazines, in acclaimed anthologies like Have A Safe Journey, Boo, The Best Asian Speculative Fiction 2018, Grandpa’s Tales, Magical Women and City of Screams. Kiran lives in Mumbai with her family. Social media handles Twitter: Instagram: Facebook: Linkedin:
This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to Cleaning up the culture of littering

  1. very correct, Kiran! its the mindset that needs to be changed… and you know, its at least possible to teach kids, but teaching adults seems to be the bigger problem! for that reason, i am happy that our new PM is setting a trend by picking up a broom himself. however, being me, i am still skeptical whether it will actually work, considering how thick skinned we seem to be!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s