…am doing the unthinkable and cut pasting a rather screamingly hilarious forward I received the other day. For all ye who have suffered the ignonimonies of plugging the monthly flow, here goes….
AN OPEN LETTER TO
MR. JAMES THATCHER,
BRAND MANAGER,
PROCTER & GAMBLE.
February 6, 2007
Dear Mr. Thatcher,
I have been a loyal user of your Always maxi pads for over 20 years, and I
appreciate many of their features. Why, without the LeakGuard Core(tm) or
Dri-Weave(tm) absorbency, I’d probably never go horseback riding or salsa
dancing, and I’d certainly steer clear of running up and down the beach in
tight, white shorts. But my favorite feature has to be your revolutionary
Flexi-Wings. Kudos on being the only company smart enough to realize how
crucial it is that maxi pads be aerodynamic. I can’t tell you how safe and
secure I feel each month knowing there’s a little F-16 in my pants.
Have you ever had a menstrual period, Mr. Thatcher?
Ever suffered from ‘the curse’? I’m guessing you haven’t. Well, my ‘time of
the month’ is starting right now. As I type, I can already feel hormonal
forces violently surging through my body. Just a few minutes from now, my
body will adjust and I’ll be transformed into what my husband likes to call
‘an inbred hillbilly with knife skills.’ Isn’t the human body amazing?
As brand manager in the feminine-hygiene division, you’ve no doubt seen
quite a bit of research on what exactly happens during your customers’
monthly visits from Aunt Flo. Therefore, you must know about the bloating,
puffiness, and cramping we endure, and about our intense mood swings, crying
jags, and out-of-control behavior. You surely realize it’s a tough time for
most women. In fact, only last week, my friend Jennifer fought the violent
urge to shove her boyfriend’s testicles into a George Foreman Grill just
because he told her he thought Grey’s Anatomy was written by drunken chimps.
Crazy! The point is, sir, you of all people must realize that America is
just crawling with homicidal maniacs in capri pants. Which brings me to the
reason for my letter.
Last month, while in the throes of cramping so painful I wanted to reach
inside my body and yank out my uterus, I opened an Always maxi pad, and
there, printed on the adhesive backing, were these
words: ‘Have a Happy Period.’
Are you @#$^*$% kidding me?
What I mean is, does any part of your tiny middle-manager brain really think
happiness-actual smiling, laughing happiness-is possible during a menstrual
period? Did anything mentioned above sound the least bit pleasurable? Well,
did it, James? FYI, unless you’re some kind of sick ####### freak girl,
there will never be anything ‘happy’ about a day in which you have to jack
yourself up on Motrin and Kahlúa and lock yourself in your house just so you
don’t march down to the local Walgreens armed with a hunting rifle and a
sketchy plan to end your life in a blaze of glory. For the love of God, pull
your head out, man. If you just have to slap a moronic message on a maxi
pad, wouldn’t it make more sense to say something that’s actually pertinent,
like ‘Put Down the Hammer’ or ‘Vehicular Manslaughter Is Wrong’? Or are you
just picking on us?
Sir, please inform your accounting department that, effective immediately,
there will be an $8 drop in monthly profits, for I have chosen to take my
maxi-pad business elsewhere. And though I will certainly miss your
Flexi-Wings, I will not for one minute miss your brand of condescending
bullshit.
And that’s a promise I will keep. Always.
Best Wishes,
THIS was unbelievable!! absolutely hilarious and so true. I am going to forward it too!!
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I am glad you posted this. Everytime I see that ” have a happy period,” I am stunned by how idiotic a message can get! I mean are they not thinking or what!
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WEll, I just got mine today…and its not a pretty feeling at all. I wholeheartedly empthasise with the lady..ask her if I need to bring my chainsaw to take care of James!!???
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Talk about ‘truth in advertising’.Where?
What me happy? Those days? Joke of the century.
Brilliant one, Kiran. Thanks
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I’m married and have wondered as to the antecedents of the moron who coined that phrase. If ever I have seen the most respected marketing machine in the world sputter up and seize, it’s in the branding of these wonder pads.
This can only be a bachelor. What was he thinking? What is his mental health like?
Many thanks to the writer of this open letter. And many thanks for putting this up. It strikes quite a chord.
Mr Thatcher…don’t even try and get into a relationship from hereon. If you do, make sure it is with another man. It’s the only hope you have of not getting your testicles rammed through a George Foreman Grill.
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wait till you get to the menopause stage, where your body doesnt know what to do, if it is going to have a period or not, but you know dam well, if you sneeze, you will definitely wet your pants! and god forbid running….
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